Network tokenization is the process through which card brands substitute a cardholder’s primary account number (PAN) and other card details with a restricted-use (i.e. only by a specific merchant), unique ID known as a network token. The merchant can then use this network token to securely process transactions or store the cardholder’s details on file for future or recurring transactions. Because network tokens are restricted to a single merchant, one PAN can have multiple network tokens—each issued and used by different merchants.
Network tokens are inherently decoupled from their underlying card. This both ensures the security of the cardholder’s PAN and allows the network token to remain functional even when the card’s information changes. As such, customers can make purchases with a network tokenized payment method even if their underlying card is in the process of being replaced or its details were updated.
Network tokens adhere to industry-accepted EMVCo specifications, making them identifiable across the entire transaction lifecycle. This means when a merchant initiates a transaction using a network token, that token can replace the customer’s PAN at every step in the card payment lifecycle. Each key player, including the merchant, acquiring bank, and issuing bank, can all complete the transaction with just the network token.
Network tokenization benefits merchants, customers, and ultimately, the entire payments ecosystem. The main benefits include: increased data security, decreased fraud risk, fewer declined transactions, and better customer checkout experiences.
When merchants, payment service providers (PSPs), and third parties store real card PANs and credentials on file, they become a target for theft and fraud. A breach to a single merchant’s vault could result in compromised payment card details for thousands of customers. By using network tokens, the industry reduces the number of real cards stored in the ecosystem, thus decreasing the risk of fraudulent parties stealing sensitive information.
Network tokens also represent all of a cardholder's card details—not just the PAN. Therefore, when a merchant processes a transaction using a network token, they provide additional context and reduce the risk of fraudulent behavior.
As mentioned in the Basics section above, network tokens don’t expire when their underlying card changes—they just update. This means customers can still make purchases with tokenized payment methods even if their card was stolen or canceled, and is in the process of being replaced. This can be especially beneficial when a merchant saves their customer’s tokenized payment method on file for recurring payments; if that customer’s card changes, their recurring transactions won’t fail. Without network tokenization, customers would have to update their card-on-file immediately to avoid declines
Additionally, because network tokens represent all card details, the issuer receives more information than a PAN-only transaction. More context for issuers means more confidence in approving transactions.
Overall, when merchants process transactions with tokenized payment methods, they can see reductions in decline rates for the following decline reason codes (depending on the card, market, and issuer):
Decline Reason Code
Network Tokenization Impact
Issuers may misclassify a small percentage of transactions as insufficient funds due to risk reasons. Network tokens can allow them to be more accurate.
Some percentage of these types of declines are really hiding other issues – especially on credit cards. Network Tokenization is a more secure transaction, therefore allowing issuers to accept more transactions confidently.
Issuers may classify a transaction as invalid for a number of reasons. Network tokenization can eliminate some of the underlying reasons for declining transactions.
With network tokenization there should be no invalid account numbers.
The decrease in declines and lower risk of fraud associated with network token definitely represent benefits to the merchants, but that’s only part of the story. When customers experience lower friction at checkout, consistent recurring transaction approval, and decreases in fraudulent transactions, they’re more likely to have a high opinion of the merchants they purchase from. These satisfied customers then feel confident returning for additional purchases and have a lower churn rate overall.
Updated 3 months ago